Home › Forums › Archives › Site News & Announcements › Instant Messaging News › General / Other IM News › Intel Hires Buddy to Chat About Pentium 4
- This topic has 0 replies, 1 voice, and was last updated 22 years, 6 months ago by BigBlueBall News.
-
AuthorPosts
-
October 16, 2001 at 5:00 am #16073BigBlueBall NewsMember
CNET
October 16, 2001
Intel has added a “bot” to its bag of marketing tricks for the Pentium 4 processor, partnering with technology company ActiveBuddy on a service that provides information about the new chip via instant messenger.
The bot, automated software called “Yourdigitalbuddy,” quietly launched on AOL Instant Messenger and Yahoo Messenger on Tuesday, little more than a week after Intel unveiled a traditional marketing campaign for the Pentium 4 in print and on television. People can add the agent to their buddy lists and get answers to natural language questions about the processorŒs functions, as well as links to IntelŒs Web site.
For example, if someone asks about digital photography on the Pentium 4 processor, a list of options will appear giving directions on how to enhance or share digital photos online. The bot also provides a link to a Web site about photo-editing software.
So far, marketers that have worked with ActiveBuddy seem to like the results.
Keebler, maker of Cheez-It and Hi Ho crackers, partnered with the technology company to sponsor a sweepstakes through ActiveBuddyŒs interactive agent dubbed “Smarterchild,” which provides information on weather, horoscopes, sporting events and headline news.
For the month of September, the company reported Tuesday, test results showed an impressive 6.5 percent click-through rate from the embedded Web link in Smarterchild to the online entry form on the Cheez-It Web site. E-mail marketing typically garners click-through rates of 2.5 percent, according to marketing Web site Iconocast.
The ads created 120,000 total impressions through Smarterchild, which has built an audience of more than 2 million consumers since its launch in June, according to ActiveBuddy.
Phone company Sprint is using instant messaging as a direct marketing vehicle, sponsoring a contest through ActiveBuddyŒs sports buddy, called “Agentbaseball,” to drive subscriptions to its phone service.
Major record labels are also cozying up to instant messenger to promote emerging and popular artists.
[Discuss]
-
AuthorPosts
- You must be logged in to reply to this topic.