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If you’re one of those people that thinks that horoscopes are a load of nonsense and simply vague statements that could essentially fit anyone, you’re definitely not alone. But Astrolome is seeking to change that. The Israeli startup has just closed a seed round of $300K with Kima Ventures and some additional business angels in order to develop a real-time personalized horoscope platform. The company’s secret sauce lies in using an individual’s birth chart (date, time and place of birth) and current location to provide a more accurate reading than the majority of horoscopes – which give strictly sun sign information. Therefore, each user receives a more customized astrological reading rather than generic information designed to pertain to as many people as possible. In addition, the platform is complete with social features, enabling users to rank forecasts for accuracy and share comments on various events with their friends and other users.
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