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Facebook vs. Twitter: 2010 Demographics

February 16, 2011 by Jeff Hester 5 Comments

Facebook and Twitter are both hugely popular social networks. Twitter has over 100 millions users, and Facebook over 500 million, and both show no signs of slowing down their phenomenal growth.

DigitalSurgeons did some digging and put together this great infographic that breaks down the 2010 demographics of the two social network titans.

A few notable points:

  • 41% of the 500 million Facebook users login everyday
  • 30% of them login via a mobile device
  • 70% of Facebook users are located outside of the United States

The percentages are similar for Twitter. This tells me a few things.

  1. The Facebook and Twitter networks have become irresistible. Ignoring them is unwise.
  2. Mobile is huge. Do you support your mobile audience?
  3. The U.S. isn't the center of the Internet, after all. If this is a surprise to you, read the paper.

All of this means your website should embrace Facebook and Twitter, include support for mobile visitors, and consider the massive opportunities lying beyond the U.S. borders.

Click for a full-size version of Facebook vs. Twitter

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Filed Under: Social Networks Tagged With: data porn, demographics, Facebook, infographic, social networking, Twitter

About Jeff Hester

I use technology, community and sound advice to build a better life. I am an advocate for social media and knowledge management, an avid hiker, father, grandfather, husband, author, speaker, dog walker, web developer and damn good listener. You can also find me on Flickr, Instagram, Twitter, LinkedIn, Google+ and Facebook.

Comments

  1. Dermot says

    February 25, 2011 at 11:46 am

    This is one of the reasons i have changed over my site to IP Board Jeff.

    I get to allow twitter and facebook logins and mobile board support.

    SMF support in those three fields just weren’t sufficient enough.

  2. Jeff Hester says

    February 25, 2011 at 2:08 pm

    Dermot, yeah that is a nice feature. I’ll need to revisit and look into allowing that here.

    We do already provide mobile support on the main site and in the forums using the Tapatalk app (which is pretty damn slick).

  3. Arjun Gehlot says

    March 1, 2011 at 1:02 pm

    Someone very righly put it… Facebook is for the people you went to school with. Twitter is for the people you WISHED you went to school with.

  4. Jeff Hester says

    March 1, 2011 at 5:53 pm

    That’s pretty accurate. I find that the most meaningful connections I have on Twitter are those that are solidified face-to-face.

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